Privacy Policy

Effective Date: 9th October 2025
Last Updated: 9th October 2025

1. Overview

At Not Your Label, your privacy matters to us. We’re committed to protecting your personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, and protect your personal information when you shop with us, use our website, or interact with our brand.

By visiting our site or making a purchase, you agree to the terms below.

2. Information We Collect

We collect information that helps us process your orders and improve your experience:

  • Personal details: name, email, phone, shipping/billing address

  • Payment information: securely processed via Shopify Payments, PayPal, or other third-party providers (we never store full credit card details)

  • Order details: products purchased, order history, preferences

  • Marketing info: opt-ins, email interactions, survey responses

  • Technical data: IP address, browser type, device, cookies, and analytics data collected via Shopify

3. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate with you about your purchase, returns, or account

  • Provide customer support

  • Improve our website, products, and experience

  • Send marketing communications if you’ve opted in

  • Comply with our legal obligations

4. Shopify Hosting & Third-Party Services

Our online store is hosted on Shopify Inc. They provide the e-commerce platform that allows us to sell our products. Your data is stored securely through Shopify’s data storage, databases, and general Shopify application.

Shopify stores your information on servers located in the United States, Canada, and other countries. Shopify complies with international privacy frameworks and maintains strong security practices.
You can read Shopify’s own Privacy Policy here: https://www.shopify.com/legal/privacy.

We may also use apps connected to Shopify (for example, email marketing or analytics tools). These apps only receive the data necessary to perform their functions.

5. Payments

If you choose a direct payment gateway to complete your purchase (e.g. Shopify Payments, PayPal), Shopify encrypts your payment information in accordance with the Payment Card Industry Data Security Standard (PCI-DSS).
Your purchase transaction data is stored only as long as necessary to complete your transaction. After that, it’s deleted.

6. Cookies & Analytics

Shopify uses cookies to ensure your shopping experience runs smoothly — for example, to keep items in your cart and remember your preferences.
We also use analytics tools (such as Shopify Analytics and potentially Meta Pixel or Google Analytics) to understand how our visitors interact with our site.

You can disable cookies through your browser, but this may affect how the site functions.

7. Marketing Communications

With your permission, we may send you emails about new collections, events, or special offers. You can unsubscribe at any time by clicking “unsubscribe” or contacting us directly.

We will never send marketing without your consent.

8. Disclosure of Information

We may share your information with trusted third parties who help us operate our business:

  • Shopify (hosting & payments)

  • Delivery and fulfilment providers

  • Email and marketing partners (if used)

  • Analytics and website support tools

We do not sell or rent your personal information to anyone — ever.

9. Data Retention

We keep your personal information for as long as necessary to fulfil the purposes described in this policy unless otherwise required by law.

10. Your Rights

You have the right to access, correct, or delete your personal information.
To make a request, please email us via our contact form.

If you’re unhappy with how we’ve handled your data, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or 1300 363 992.

11. Updates

We may update this Privacy Policy occasionally. The latest version will always be available on our website.

12. Contact

Not Your Label
If you have any questions or feedback, please contact us.